Battery powered lawn mowers don’t have a reputation for power or runtime, leaving most people to think their for little patches of grass in inner city homes.
The assumption that battery power, specifically the Ryobi 36v range is not on par with petrol is completely antiquated, yet peoples perception of the product persisted.
We launched a campaign aimed squarely at the battery power haters, sending petrol the way of the dinosaur.
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Created in Melbourne, I acknowledge the Traditional Custodians of the land on which I work, the Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation.
I acknowledge their continuing connection to land, waters and culture, and recognise that sovereignty was never ceded.