I partner with teams to build thriving brands.

I’m Ned, a Melbourne based brand and social strategist. I’m particularly attuned to cultural trends and nuances (and my cats), helping brands navigate the ever-elusive zeitgeist in a way that is both relevant and natural.

In over a decade of advertising, I’ve helped build and transform brands of all description, from NASDAQ giants to teeny tiny Aussie battlers. For me, the joy comes from the ever-elusive (perhaps long lost?) notion of compromise.

We’re not as good without it.