How do you take a belting TV idea and bring it to life in a way that's both creative and designed to drive results for Australia's number one truck brand on social?
Features sell, previous campaign insights showed this again and again. So rather than telling people about the technology, we showed them how it worked in a socially relevant way - essential for stopping thumbs in the social feed.
We leaned into the slow social trend, creating a series of looping animations that explained how each safety feature worked without a single word spoken.
Website designed in Figma, built in Webflow
Created in Melbourne, I acknowledge the Traditional Custodians of the land on which I work, the Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation.
I acknowledge their continuing connection to land, waters and culture, and recognise that sovereignty was never ceded.