19 Crimes, a successful Australian wine brand wanted to hit the shelves in a new market, the UK, specifically targeting young entry level wine drinkers.
73% of people aged 18-24 voted against Brexit and as a revitalised 'stay' movement hit the headlines during the 2019 UK election, 19 Crimes - built on the stories of people who didn’t want to leave Europe, had too perfect an opportunity leverage the political current.
We positioned the brand firmly behind young people with a print and digital campaign that placed cheeky and relevant commentary right next to the live unfolding election news. We even sent Boris Johnson a case. Never heard back though…
Website designed in Figma, built in Webflow
Created in Melbourne, I acknowledge the Traditional Custodians of the land on which I work, the Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation.
I acknowledge their continuing connection to land, waters and culture, and recognise that sovereignty was never ceded.